Welcome to Sasha Goodwill, an artistic brand from Berlin.
I’m Alexandra, and I’m thrilled to have you here. Though my roots trace back to Lithuania by the Baltic Sea, life took me to the shores of the Black Sea in Ukraine, then to Russia for my school years, and finally to Berlin, a city that captured my heart.
Now, Berlin is home to my family — my parents, my husband, our daughter, and me. Here, we live and create as one.
My journey in fashion began with a love for making clothes just for myself. This year, inspired by boundless energy and a passion for design, I decided to share my creations with the world. Together with my husband, we pour our hearts into every piece, handling everything from filming and scriptwriting to design and music.
Sasha Goodwill is a labor of love, guided by our motto “fides, spes, caritas” — faith, hope, love. We hope our passion for life and creativity shines through in everything we offer.
With love and respect, we welcome you to the Goodwill family.
EXPERIENCE WITH US